Are your Amazon ads delivering the ROI you expect? If not, it’s time for an Amazon Ads Audit. Whether you’re running Sponsored Products, Sponsored Brands, or Sponsored Display, an audit will reveal underperforming areas, reduce wasted spend, and boost your profitability.
✅ What is an Amazon Ads Audit?
An Amazon Ads Audit is a detailed evaluation of your Amazon advertising campaigns. It reviews your current performance, ad structure, targeting, bidding, and keyword usage to uncover inefficiencies and opportunities for growth.
Auditing your ads is essential for optimizing your ACoS, improving TACoS, and scaling your business profitably.
???? Why Perform an Amazon Advertising Audit?
Without regular audits, you might be:
Overspending on low-performing keywords
Ignoring negative keywords
Competing with your own ads
Targeting irrelevant audiences
Losing out on high-converting opportunities
An Amazon ads audit helps you:
Increase ad efficiency
Improve click-through rate (CTR)
Lower cost-per-click (CPC)
Raise your conversion rate
Optimize ad budget allocation
???? Key Areas of an Effective Amazon Ads Audit
Here’s what a thorough audit of your Amazon ads should focus on:
1. Campaign Structure
Are campaigns organized by product type or goal?
Are auto and manual campaigns separated?
Is there proper segmentation between branded and non-branded traffic?
2. Keyword & Search Term Performance
Are you targeting high-converting keywords?
Are there search terms with high spend but low ROI?
Have you added enough negative keywords to block bad traffic?
3. Bid Strategy & Placement Settings
Are you using the right bidding strategy (fixed, dynamic up/down)?
Are top-of-search placements generating profitable results?
Is your bid strategy aligned with your ACoS target?
4. Targeting Analysis
Are your ASIN targets and category targets performing well?
Are you using product display ads effectively?
Is your audience targeting aligned with buyer behavior?
5. Ad Copy & Creative
Is your Sponsored Brand headline compelling?
Are your images and banners relevant to the keywords?
Are your creatives tested and optimized?
6. Budget Usage
Are your best-performing campaigns running out of budget?
Are low-performing campaigns consuming a large share of spend?
Is budget allocated based on performance data?
7. ACoS & TACoS Review
How does your ACoS compare across campaigns?
Is your TACoS increasing or decreasing over time?
Which campaigns are affecting overall profitability?
???? Tools to Help with Your Amazon Ads Audit
Use these tools for deep audits:
Amazon Advertising Console (built-in)
Helium 10 – Adtomic
Jungle Scout
SellerApp PPC Analyzer
Perpetua
Prestozon
These tools help visualize data, flag red zones, and recommend actionable fixes.
???? Final Thoughts
A regular Amazon ads audit is crucial to maintaining and growing a profitable ad strategy. It helps sellers:
Refocus on profitable campaigns
Cut down waste
Maximize ad returns
Stay competitive in Amazon's crowded marketplace